In order to be successful, a brand must be able to express itself clearly. Effective packaging makes it easy for a brand to do so at a single glance. However, a brand must also be able to also deliver its promise, which a packaging can deliver. Here are a few things that product packaging must be able to do so that people will come to know about the brand.
Stand out
The product packaging must be the signpost to the consumer regarding the category under which your product falls. Just standing in the shelf and trying to shout out to the others will not cut it. The packaging needs to communicate the essence of your brand. One way to achieve this is through cusps, which are sharp. For example, many people would have not missed Disney’s Maleficent because of the cusps on the product packaging or even the cusps on the movies of Angelina Jolie.
Be simple
In a market that is not only busy, but also visually agitated with many products and brands, people rarely experience something that is calm and gravitate towards it. Some product packaging can make you feel calm and gravitate toward them. The consumers should not feel tired of looking at the product. It should be simple and at the same time, appealing. The product packaging should not shout out to people for attention, but rather be attractive and soothing to the eyes.
Trigger emotional engagement
When a brand makes people feel something, they naturally tend to act upon it. When someone looks at your product, they must feel attracted towards it. For example, when you are at a product aisle, notice how many people make direct eye contact with a particular product. If they do make eye contact with a product packaging, then it must be very attractive.
Create iconic assets
The best packaging gives you lots of visual takeaways. It is a kind of toolkit that can be transferred to every form of communication. Some products are a master of such packaging and they have a signature style that has impressed everyone. The flow that some packaging has makes it appealing to people. At a time when many consumers look to see what is most appealing to them, that they are etched in their memories. The design on the packaging should be so good that the consumers should feel like taking the products away from the shelves.