“Handicraft can be defined, which is made by hand; should have some artistic value; they may or may not have functional utility.” Handicrafts are made from raw materials and can be produced in unlimited numbers. Such products can be utilitarian, aesthetic, artistic, creative, culturally attached, decorative, functional, traditional, religiously and socially symbolic and significant.
INDIAN HANDICRAFT INDUSTRY:
The Handicraft Industry is one of the important productive sectors. Various attempts have been made to define this broad and diversified industry. Crafts are unique expressions that represent a culture, tradition and the heritage of a country. India is well known for its exotic crafts legacy and tradition. It is the land of art and crafts, a country of rich culture, history and traditions.
Industry is playing a major role in the development of Indian economy. 2. As per the latest updates, there are more than 23 million craftspeople in India today engaged in the growth of Indian handicrafts industry. 3. Second largest employment sector in India, just after Agriculture 63% of exports turnover.
Handicraft Industry of India is one of the major exporters. Although looking at the trend of export figures we Can see a distinct growth in this industry button the other hand looking at the potential of the Market this growth is not satisfactory,. The total export of handicraft from India that is around 10000 Cr. shares is only 10%. The main observations of our study are some issues like –
1. Labor problem 2. Unwillingness towards investment in machinery, 3. Inability to participate in foreign trade fairs.
Although there are a number of factors that hinders the growth but these are some of the most important factors, If Handicraft Industry will go for mechanization or at least start participation in foreign trade fairs it will raise exports figures much higher.
The Growth of handicrafts industry in India is unparalleled – be it the traditional Indian arts and crafts or a customized version of an overseas art form. Unlike in the past when the industry was battling to carve a niche in the market, there is a great demand for Indian handicrafts today that is being nurtured by different government and non-governmental organizations. The sector is economically important from the point of view of low capital investment, high ratio of value addition, and high potential for export and foreign exchange earnings for the country. The industrial revolution and the increasing productivity had slowed down the growth and the quality of arts and crafts, but for some decades now, the scenario has changed and machine-made products no longer attract the people. Presently handicrafts are being considered as vocational media and it is also opted for style statement and the leisure pursuit. Today, the crafts and craftspeople have a vital role to play in modern India – not just as part of its cultural and tradition, but as part of its economic future.
MAVENS’ planet is connecting local artisans & designers directly to global customers and thereby increase their livelihood, remove middlemen, help them create/promote their brand and thereby preserve our culture, traditions and values.
Sourcing a huge range of artistic products , handicraft items, decorative candle stands, decorative table lamps, photo frames, flower vase, brass antique decorative items, ethnic-gemstone-painted-boxes, and other customized decorative products.
