From 1997 to 2005, the sales of private label brands grew at double the rate of national brands, according to a 2008 report by the global business advisory firm AlixPartners. Private label products are on average about 30 percent lower in price than national brands.
Private labels offer retailers control over product factors such as pricing, size, package design, production and distribution. Retailers can develop and implement innovative ideas to gain market share over national brands. This includes the ability to make quick adjustments to products based on customer’s changing preferences. “The food industry is seeing a heated battle for market share,” says David Garfield, managing director and head of AlixPartners’ Consumer Product Practice. According to an AlixPartners 2011 report, this battle will continue as consumers choose value over brand loyalty.
Add Your Private Label on Product & Packaging
Enhancing Your Brand
One of the biggest benefits that come with using high quality packaging or your products is that it can help to reaffirm your brand to the general public. You need to make sure that the company you hire can provide you with the high quality and aesthetically pleasing packaging for your products. The better that your products look on the shelf, the faster you will be able to sell them. Make sure that you take the time to look at designs and get an idea of the type of design that you want.
Protect Your Product
Another benefit of using high quality packaging is that it will help to offer protection to the product. The last thing that you want to do is send your product out to market without the proper protection. Talk with the company doing your packaging to see what they can offer you in the way of protection. The more you are able to find out about what they can do for you, the easier it will be on you to choose the right packaging for your products. Make sure that you take your time and weigh all of your options before making a decision.
Finding the right supplier for your packaging is vital, which is why you will need to do the proper amount of research to choose the right one.
MAVENS’ planet provide Private Label support services from product research and development, product design, packaging, through to product branding and till your ready to launch finished product! We can help take you from Idea to Market – your One Link–One Solution to having your own brand!